LOGO DESIGN & Brand Identity

Global Publishing Solutions came to us in need of a complete brand identity telling their story of timelessness, literature, and writing in a contemporary and not so obvious way. For the logo, we tie in the name of the company by including a circular icon representing the globe and planting a vision of motion  through the endless loops maintained within the circular shape. These loops also embody a modern approach on calligraphy flourish - which ties into the emblem as well as the logotype, for a clean and decorative appeal. This is recognized through the letter L, hugging the O to continue the motion of the emblem to uphold its character, distinguishability, and versatility. This allows for the emblem and the Global Publishing Solutions word mark to function together or on their own, regardless of the touchpoint. The metallic gold shine and black colors provokes the feeling of elegance and timelessness, connecting
perfectly to our overall logo.