Brand Identity // Packaging design

Rhythm and Beets—a juice café local to the area of Queens, New York— is a true neighborhood gem. This brand redesign began with the idea of a custom type of logo that would make the business pop with playful, and engaging illustrative, custom lettering. We took the literal meaning of each word and designed a whimsical, mascot of a beet with headphones, and a pear green stem. Our pick of bright and rich colors evokes the freshness and vibrancy of nutrients that comes from the fresh produce used in the  abundance of healthier options the cafe has to offer. 

logo CONCEPT Sketch