Brand Identity // Packaging design

Naz’s Coffee Co. provides the deliciousness of espresso drinks and the sweet aroma of a morning brew for comfort. They bring the familiarity of a coffee bar with the comfortability and warmth of a parent (or grandparent's) kitchen. We wanted the logo to fit into the personality of Naz’s Coffee Co. exuding comfort, a pinch of nostalgia, but high on quality. Using a deep cerulean blue and white // off white, we found the perfect balance giving the brand a sense of calm, smart,  and hip. The checkerboard pattern resembles the tiles of old fashioned diners giving jus the right amount of character also creating a custom - hand lettered logotype that evokes an approachable and welcoming ardor. 

logo concept Sketch